Intrigue Media

At Intrigue, our purpose is empowering leaders to strengthen communities. We believe in giving the right people the right tools to solve problems for impacting the lives of others. We do this by building our clients world-class marketing campaigns that deliver results. We believe the most vital part of a marketing campaign is the website that supports it. With the backing of a world-class website, the rest of our team is empowered to build a marketing campaign that will truly help grow our client's businesses.

Intrigue is one of Canada's 500 fastest growing companies 4 years in a row. We are developing technology to empower entrepreneurs around the province and we need your help to make it happen. We have developed an organization for leaders to:

Grow in their craft.
Grow personally, and
Grow their careers.

As a PPC & Paid Social Freelancer, you will be responsible for creating high-performing PPC and Paid Social campaigns primarily using Facebook, Google Ads, and Microsoft Ads. You will work to test, scale, and optimize campaigns designed to deliver results to various clients. Your responsibility will be to meet the client's goals, create campaigns that align with their brand, and follow best practices for PPC and Paid Social marketing.

The ideal candidate for this position has experience strategizing, creating, and managing a variety of campaigns for multiple clients. We are looking for someone who is creative, data-driven, positive, hungry for success, who loves challenges and enjoys working in a fun and fast-paced environment.

KEY RESPONSIBILITIES:

Manage PPC & Paid Social Campaigns

  • Fully manage Google Ads, Facebook Ads, and Microsoft Ads strategies for clients - primarily lead generation (SEM, Display, YouTube, Facebook & Instagram)
  • Able to take on existing accounts/strategies, tweak and improve their performance¬†
  • Able to create and implement robust Google Ads/Facebook Ads/Microsoft Ads accounts according to internal best-practices, including: account setup, conversion tracking & event set up, audience creation & management, campaign creation, keyword & competitive research, and creative ad copywriting
  • Stay current with best practices, strategies, and industry standards related to PPC, SEM, and Facebook Ads
  • Work and collaborate with the Team Lead and Internal Team Members including meeting remotely to be briefed on client accounts and review account performance
  • Willing to attend (in-person or remote) client sessions including information gathering and strategy overview sessions

Optimization & Reporting

  • Self-sufficient in managing all client accounts
  • Weekly monitoring of accounts
  • Define and meet key performance targets
  • Responsible for ad spend and budget management
  • Analyze performance and apply optimization strategies and techniques for all managed accounts
  • Look for and communicate new opportunities
  • Report and analyze data in Google Ads and Facebook Insights and cross-analyze with data in Google Analytics to provide key insights and recommendations on campaign performance
  • Ensure proper conversion tracking, attribution, and consistency across websites and platforms
  • Create monthly performance reports, including reports in Optmyzr

Create New Strategies

  • Scope prospective work and advise clients and account managers on strategies to create high performing campaigns
  • Able to create and write out a fully integrated strategy including ad spend recommendations

QUALIFICATIONS REQUIRED:

  • 1-3+ years of Google Ads, Facebook Ads experience with some Microsoft Ads experience (SEM, Display, and YouTube)
  • Experience working in Google Analytics
  • Experience in optimizing accounts to improve performance
  • Experience creating strategies (including ad spend budgets), implementing and optimizing them to produce results
  • Proven skills in ad copywriting
  • Experience using Facebook Ads and Business Manager
  • Google Ads and Google Analytics certified
  • Strategic mindset with a demonstrated ability to analyze data
  • Experience using Facebook Pixels is a plus
  • Experience with UTM code and tag creation (Google's URL Builder) is a plus
  • Experience with landing page development (WordPress or Unbounce) and conversion rate optimization (CRO) is an asset

 Our team is expected to grow every day, every week, every month, and every year. We know that the only way that we will prosper in the chaotic environment of the 21st-century marketplace is by having people that believe in themselves, their team, and their organization. The way for us to do that is to grow as individuals and to grow as leaders.

Our vision is to create the Gold Standard for Marketing that Entrepreneurs can trust. This means that we need everyone to be a leader themselves. Only when each team member is a leader in their own right, are we able to lead ourselves, our clients, and our community.

At Intrigue, we acknowledge that technology changes every day, and we continue to grow as a team with it. We encourage adventurous, exploring and inquisitive minds; we will work together to meet your potential and expand your skills.

If Intrigue and this role sound like the right fit for you, we encourage you to apply to start the conversation.

Intrigue Media Solutions Inc. is an equal opportunity employer that supports and promotes equality, diversity and inclusion. As an organization, we will accommodate any needs under the Canadian Charter of Rights and Freedom, Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code. If requested, our hiring processes will be modified to remove barriers to accommodate those with disabilities. Should any applicant require accommodation through the application or recruitment process, please contact our Human Resources team at hr@intrigueme.ca or call us at 877-240-0305 and the appropriate accommodations will be made.

We look forward to hearing from you!

Intrigue Media
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