Intrigue Media
  • Guelph, ON, CAN
  • Full Time

Leaders Wanted!!!

At Intrigue Media, we believe that we need to build an organization full of people that want to strive to be their best and strive for excellence.Our team is expected to grow every day, every week, every month, and every year. We know that the only way that we will prosper in today's marketplace is by having people that believe in themselves, their team, and their organization. The way for us to do that is to grow as individuals and grow as leaders.

We are not a faceless marketing agency for brands. We are a group of professionals focused on helping owners; people who have built businesses that need help getting the word out to find the right customers and the right team. We don't work with corporate budgets, we work with people's money. We are here to provide value and an honest environment to build trusted partnerships with our clients. We are designing a company to help thousands of leaders and to do this we need leaders inside our four walls to help pave the way to making this a reality.

This means that we need everyone to be a leader themselves. Only when each team member is a leader in their own right, are we able to lead ourselves, our clients, and our communities.

This is not an easy process. This means that we all must read great books written by great people.  This means that we push ourselves outside of our comfort zone on a regular basis. This means that we do what we are afraid of. This means that we fall down, we fail, and we pick ourselves up and move forward, growing along the way.

If you want to be a part of our team, you must consider the following:

  1. Am I willing to put in the effort to grow every day?
  2. Am I willing to study every week?
  3. Am I willing to purposefully put myself into uncomfortable situations?
  4. Do I have what it takes to better myself and work hard to do so?
  5. Am I willing to put in the time to learn my craft and become a leader in my own right?

Our environment is professional, it is respectful, and it is disciplined. We also like to have fun. Life is too short not to have fun along the way. We have a work hard, play hard philosophy, and we focus on results.Our goal is to develop leaders.

This is not an easy task. Are you up for it?

As the Content Marketing Specialist, you will be responsible for creating content that drives results for our client's campaigns. You will work to create email newsletters, blogs, and landing pages that follow best practices while meeting the client's designated goals.

For this role, you must have the ability to create content that offers digestible information in an engaging way to drive conversions.

The ideal candidate for this position has a writing and analytical background with a strong discipline for producing content that drives conversions and delivers real ROI. You are a superb communicator, creative, flexible, positive, detail-oriented, hungry for success, relish challenges, and enjoy working in a fun and fast-paced environment.

We'll look to you to:

  • Meet with clients and facilitate sessions to brainstorm and collaborate on ways to bring value to consumers and generate best practice inbound content strategies.
  • Manage a large number of clients and your own schedule.
  • Ensure smooth content review process with clients.
  • Ensure proper tracking, attribution, and consistency across diverse programs and channels.
  • Develop and execute social media content strategies.
  • Measure activity using Sprout Social, Google Analytics, Facebook Insights, and MailChimp Analytics.
  • Lead email campaign execution from idea creation to sending campaigns, including holding client meetings, list segmentation, copywriting, A/B testing, scheduling, optimization and reporting.
  • Advise clients and account managers on strategies to reach a particular audience.
  • Pull monthly campaign marketing reports and regularly analyze performance.
  • Learn the operations behind our email service provider and act as single point of contact for all email marketing matters.
  • Stay current on content marketing industry best practices and implement those findings.
  • Ensure that emails are mobile-optimized and provide an excellent user experience.

About you:

  • Bachelor degree in business, marketing (preferred), or related field required
  • 1-3+ years of content marketing experience
  • Experience using MailChimp, Sprout Social, Facebook Insights, and Google Analytics
  • Experience in client management
  • Knowledge/background of e-commerce, email marketing best practices, and CAN-SPAM law
  • Skilled at planning, organizing, prioritizing, and executing simultaneous email campaigns
  • Have the ability to create content under tight timelines
  • You approach content creation with a conversion mindset
  • You are optimistic, resourceful, and ready to take on any challenge
  • You have excellent presentation and organizational skills
  • You have a positive attitude and an insatiable thirst for knowledge
Intrigue Media
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