Intrigue Media
  • Guelph, ON, CAN
  • Salary
  • Full Time

At Intrigue Media, we believe that we need to build an organization full of people that want to strive to be their best and strive for excellence.

Our team is expected to grow every day, every week, every month, and every year. We know that the only way that we will prosper in today's marketplace is by having people that believe in themselves, their team, and their organization. The way for us to do that is to grow as individuals and grow as leaders.

We are not a faceless marketing agency for brands. We are a group of professionals focused on helping owners; people who have built businesses that need help getting the word out to find the right customers and the right team. We don't work with corporate budgets, we work with people's money. We are here to provide value and an honest environment to build trusted partnerships with our clients. We are designing a company to help thousands of leaders and to do this we need leaders inside our four walls to help pave the way to making this a reality.

This means that we need everyone to be a leader themselves. Only when each team member is a leader in their own right, are we able to lead ourselves, our clients, and our communities.

This is not an easy process. This means that we all must read great books written by great people. This means that we push ourselves outside of our comfort zone on a regular basis. This means that we do what we are afraid of. This means that we fall down, we fail, and we pick ourselves up and move forward, growing along the way.

If you want to be a part of our team, you must consider the following:

  1. Am I willing to put in the effort to grow every day?
  2. Am I willing to study every week?
  3. Am I willing to purposefully put myself into uncomfortable situations?
  4. Do I have what it takes to better myself and work hard to do so?
  5. Am I willing to put in the time to learn my craft and become a leader in my own right?

Our environment is professional, it is respectful, and it is disciplined. We also like to have fun. Life is too short not to have fun along the way. We have a work hard, play hard philosophy, and we focus on results.

Our goal is to develop leaders. This is not an easy task. Are you up for it?

As a Conversion Specialist you will be responsible for creating high-performing conversion campaigns through Facebook, Google Adwords, and landing pages. You will work to test, scale, and optimize campaigns designed to deliver our client the highest lifetime value at the lowest CPC possible. Your responsibility will be to meet with the clients to understand their goals, create campaigns that align with their brand and goals, and follow best practices for PPC marketing.

The ideal candidate for this position has a PPC and analytical background with a strong discipline for driving conversions and delivering real ROI. We are looking for someone creative, data-driven, positive, hungry for success, who loves challenges and enjoys working in a fun and fast-paced environment.

KEY RESPONSIBILITIES:

  • Managing 20+ client accounts for local business owners.
  • Meet with clients to discuss their goals and understand their audience and industry.
  • Scope prospective work and advise clients and account managers on strategies to create high performing campaigns.
  • Create cohesive and structured Facebook Advertising and Google Adwords campaigns according to best-practice development, including setting up campaigns and writing ad copy.
  • Apply appropriate analysis and optimization techniques to aggressively scale paid media campaigns on Facebook, Instagram, and Google Adwords.
  • Report and analyze data in Facebook Insights and cross analyze with data in Google Analytics to provide key insights and recommendations on campaign performance.
  • Ensure proper tracking, attribution, and consistency across diverse programs and channels.
  • Stay current with best practices, strategies, legislation, and industry standards related to PPC and landing page optimization.
  • Assist the copywriting team with content marketing tasks such as blog writing and website content development.
  • Renew certifications as needed.

QUALIFICATIONS REQUIRED:

  • 1-3+ years of Google Adwords, Bing, and Social Media Advertising experience
  • Experience in client management
  • Proven skills in ad and landing page copywriting
  • Experience in Facebook Ads Manager
  • Google Adwords and Google Analytics certified
  • Strategic mindset with a demonstrated ability to look at an analyze data
  • Experience using Facebook Pixels, a plus.
  • Experience with UTM code and tag creation (Google's URL Builder), a plus
  • Experience with landing page development and optimization is an asset
Intrigue Media
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