Intrigue Media
  • Guelph, ON, CAN
  • Salary
  • Full Time

Leaders Go Above And Beyond

We are not a company that lives by their job descriptions - all roles at Intrigue need to be cross-functional and we believe in an all-hands-on-deck approach when something needs to get done. In line with our cultural value of Team, you'll be expected to support your team members beyond your job description when needed.  

Role

In this role, you will be responsible for building creative and strategic content for clients' websites including website copy, blogs, and landing pages. The role requires meeting with clients to understand their goals, needs, and brand, and creating content that follows best practices for marketing and SEO.

You will also be responsible for monitoring SEO performance of clients' websites by reviewing organic traffic, rankings, and conversions on a monthly basis. In addition, you will be required to provide recommendations to improve the optimization of client websites and successfully implement these initiatives, in collaboration with the rest of our team.

As a Website Copywriter and SEO Specialist at Intrigue part of your role will be to stay up to date with best practice SEO and Website Copywriting tactics through research and implementation.

Knowledge & Skills

  • Professional writing and analytical experience
  • Experience in client management
  • Strength in producing quality content that delivers results
  • Proven skills in SEO copywriting and keyword research
  • Superb communicator, creative, flexible, positive, detail-oriented, hungry for success
  • Experience with WordPress and other CMS platforms
  • Advanced knowledge of Google Analytics and Google Search Console
  • Background working with various SEO tool suites (Moz, Ahrefs, SEMrush, Raven Tools, SpyFu, etc.)
  • Intermediate to advanced understanding of SEO tactics, including content creation, link building, and technical SEO
  • Comfortable managing 20+ websites and communicating with clients on a regular basis
  • Able to quickly familiarize yourself with various industries
  • Ability to create content under tight timelines
  • 2+ years of SEO experience in an in-house or agency role

Key Accountabilities

  • Meet with clients to discuss their target audience and understand their industry landscape, then develop an overall SEO strategy based on these factors.
  • Conduct keyword research to guide the content development process.
  • Create high-ranking content for clients based on goals and objectives.
  • Advise clients and account managers on strategies to reach a particular audience.
  • Ensure smooth content review process.
  • Work closely with members of the Intrigue team and provide thought leadership, strategic insight, and clear communication (written and verbal) to meet KPIs and hit deadlines.
  • Stay current with best practices, strategies, and industry standards related to SEO and content marketing, and utilize those findings to improve copy and website process.
  • Provide training, ongoing leadership, and guidance to the Intrigue team with regard to best practice SEO
Intrigue Media
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